Every time a potential customer visits a fashion store to get a shirt, dress, or any other fashion accessory, they ask themselves a simple question, “Why should I buy this here and not from the shop next door?”
Customers often need a compelling reason to buy from a brand, and coming up with a catchy, intriguing, and trustworthy name is one way to swiftly persuade your potential clients to buy from your fashion brand.
Picking a great name is not an easy task, but thankfully, today, we’ll show you how to create powerful names for clothing brands, or products, that effectively communicate your fashion company’s core values. Let’s begin.
Three Steps to the Best Fashion Business Name
- Know Your Fashion Brand
Beyond your goods and services, your brand identity is the most important aspect of your business since it affects how buyers engage with your fashion brand. Therefore, it is crucial to consider your brand while naming your business.
Consider the consulting firm Accenture as an illustration. When you see, read, or hear the name, how do you feel? It starts out with a high-end, refined, and smooth tone. For one of the top consulting businesses in the world, this works fairly well.
A conventional digital gadget, like Apple’s iPhone or Amazon’s Alexa, wouldn’t have the same name since it wouldn’t resonate with who they are or what they want to do.
- Brainstorm Naming Ideas
Here’s the cool part! If you have assembled a naming team, assemble everyone in one place, get some markers, a notepad, and a whiteboard, and begin writing words that reflect your company’s identity. Keep in mind that analysis shouldn’t be done yet. Analyzing the names you’ve brainstormed is not required at this time. Simply let your imagination run wild and follow it wherever it takes you.
Here are some naming techniques that can speed up your brainstorming:
- Visual names, typically using color
- Industry slang
- Rhyming words
Also, people of all ages have different opinions on whether your fashion company should have a current, fashionable name or a traditional and classic one, so it’s crucial to engage them in your creative process.
Make sure you generate 200 possible names at the end of the creative session, even if you believe some of them aren’t good enough because this will give you a sufficient number of possibilities to consider in the next stage.
- Examine and Confirm
We all believe that the name you’ve chosen as your top selection from the list of possibilities is the exceptional business name you’ve been searching for! But before you can rejoice, your ideal name must meet a few important requirements.
The easiest technique to evaluate whether your preferred business name is workable for your company is to validate it.
Therefore, make sure to assess and validate by:
- Getting Feedback From Your Audience: This is quite important when trying to prove the reliability of your business name. And you can do this by getting frank reviews of your favorite brand name from friends, family, or even total strangers.
- Checking for a Premium Domain Name: In today’s market, fashion companies must have a strong domain name in addition to a great website. You must confirm that the chosen domain name is still usable. In an ideal world, nameofyourbusiness.com would be simple to access. This is uncommon, though, so you may have to pay a hefty amount for it.
- Checking for Trademarks: Even if you might not like the procedure, it will help you avoid a lot of issues in the future, as most common words have already been protected in some form by trademarks. You can protect your identity and avoid running into a situation where your name has already been trademarked by enlisting the aid of professional legal counsel.
Brand names can increase brand performance financially and increase sales, making them the game-changing resources your business needs to outperform its competitors. Finding a brand name that perfectly expresses the character of your business can help you draw in new customers.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.