We live in the day and age where businesses thrive online; everything from transaction to promotion, business strategies, sales and so on is now done on the internet rather than in a physical shop like it was a couple of years ago. Everyday new businesses come into the ever growing online business market and these new businesses try to compete with the old ones for growth and survival in the world of online business.
There’s no experience needed to run an online business; as long as you know what you want to sell and to whom, you’re good to go. But, despite knowing all these, many businesses still don’t grow because they fail to understand the importance of internet marketing. With so many businesses being done online today, it’ll be hard for a new business to flourish because another business is probably already doing that so, how can a new business convince potential customers that their products and services are better; then in turn, drive engagement to their business and convert these engagement into lead sales? Through internet marketing.
Through internet marketing, you get to reach the right people for your business at the right time by simply advertising online. What then is internet marketing? Internet marketing is the promotion and marketing of a business, its products and services to potential and current customers through the internet by using tools like email that drive traffic and in turn, bring in sales. Internet marketing makes use of tools like SEO marketing, Email marketing, Social Media marketing, PPC, and Content marketing; which will all be addressed.
SEO marketing is a non-paid process of gaining visibility in search engines through improving your rankings which increases your business/websites visibility on search engines and in turn drives traffic which may lead to sales. Through SEO marketing, your website can rank higher in search engine results.
Although, in order to achieving high rankings and build traffic so your website becomes more visible and appear more often in the search engine results, there are some SEO practices you need to follow which includes increasing your page’s loading speed, making sure your website is mobile friendly, having organic engagement, having organic backlinks to your website, and so on. By following these practices, your website will appear more often in the search results when someone searches for something similar to your product/services, which in turn brings traffic and sales.
Email marketing is one of the best and most effective ways to reach your potential or current customers (as long as you have their permission, which happens when they sign up to your mailing list) about new products or important updates; as the case may be. Email marketing, therefore, is the sending of business related messages/emails to a group of people, which helps you communicate with your customers as well promote your business and increase sales. You can basically contact them at any time.
A lot goes into email marketing as you can’t just type a random message and send it. You need to create and send beautifully designed emails with beautiful yet simple templates of your choice, you need to know how to organize the email, write and create newsletters, create welcome letters and so on. That’s where My Emma comes in as they’re a professional email marketing team that helps you create professional, mobile-responsive and compelling designs/content, grow your mailing list, drive traffic to your business via tested email marketing strategies, create a plan to improve your email marketing technique whilst working with you to build your business’ online presence regardless of the relationship (one-time/continuous).
Social Media Marketing
Social media marketing is one of the most common forms of internet marketing. Basically, your business thrives online; so you just have to use one or more social media channels to promote/advertise your business, engage with potential and current customers, build relationships, and possibly send influencers/bloggers your products/services for review and promotion.
Through social media channels like Instagram, Twitter, Facebook, Pinterest, Snapchat, Tumblr, Google+, YouTube, Reddit, LinkedIn, StumbleUpon and so on, you can drive traffic to your business, get referrals from current customers, gain new customers, inform the public of new products and so on. Social media let’s you achieve your branding goals and still grow your business by creating, sharing and promoting your business content online.
Pay Per Click (PPC)
Pay per click (PPC) advertising is similar to SEO marketing, only that it is a paid form of advertising. Unlike SEO marketing where you have to follow certain practices in order for your website to become more visible in search engine results, for PPC, all you have to do is create an ad for your business and pay Google to display this ad in their search engine results in order to drive traffic from interested people to your business with the hope that it leads to sale. When Google displays your ad, you only pay for each click your ad gets to your website and as such, you drive traffic to your website and business.
Content marketing is also another form of internet marketing. Through this form, marketers create, publish and share relevant contents online through vlogs, blog posts and sometimes social media posts with the aim of attracting and convincing potential customers into buying what they sell. Content marketing doesn’t necessarily promote a business but rather it creates an interest in the brand’s products or services which prompts people into buying them and in turn, drives traffic to their business. Content marketing targets a specific audience with the aim of driving profitable customer action by attracting their attention, generating and increasing sales, as well as converting potential customers into loyal customers.
Affiliate marketing is a form of referral marketing that’s beneficial for both sides – the business and the affiliate/influencer. In this form of marketing, businesses pay/share their profits with affiliates/influencers who help promote their products or services to the public however way they can. It can be in the form of affiliate links, discount codes or product gifting. The business rewards its affiliates for every customer brought and sale made through their own efforts so, the business gets traffic and sale while the affiliate/influencer gets a reward -it’s a win-win situation.
In the end, with businesses coming up everyday, internet marketing has become the way to advertise and grow your business online. Whether you’re giving email marketing a go with beautiful email templates or new email campaigns, or trying out social media marketing with one or more social media channels, all these marketing techniques require tested strategies in order to achieve the required result which is driving traffic to your business and increasing sales.